I'm Sam

I help men break free from alcohol, reclaim control of their lives, and create lasting change.

It's nice to meet you!

For years alcohol was a constant in my life. What started as normal eventually became a problem that cost me relationships, jobs, and a lot of self-respect. I ended up in rehab in South Africa, but left early because I knew that approach wasn’t going to work for me.

I got sober and stayed sober through some of the hardest periods of my life — divorce, job loss, repeated upheaval, and having to leave a country I loved. Along the way I realised that traditional treatment often has surprisingly low long-term success rates, and that there had to be a more practical way.

Now I coach men who want to change their relationship with alcohol. Using my own lived experience and the structured M7 Programme, I help them break free, reclaim control, and build lives and relationships that actually work.

My Coaching

Let's work together

Begin your journey towards a happier and more fulfilling life by taking the first step today.